The other day at my office some of us
received an invitation to attend a webinar. For those who may not be
as technically savvy as I, (HAAA... that is good for a laugh!), a
webinar is a fairly recent “how-to-maximize-your-time-and-save-money”
business tool. In theory.
A webinar combines the mind-numbing
boredom of a live seminar, complete with monotone presenters, who
incorporate “Umm” “ahhh”, and lame jokes, all while being
shared with hundreds of “attendees” via the Internet
simultaneously. The primary difference is the attendee can partake
from the relative comfort of their desk, or home office, or vehicle
rather than being crammed into a too-small, too crowded, too stuffy
meeting room. One can attend with confidence knowing the
technological advances of the 21st Century will function
flawlessly
Talk about a recipe for disaster.
Initially, one receives an “e-vite”
( a special way to say an e-mail is inviting you to attend) the
webinar.
Typically, in order to respond and
“reserve your spot, space is limited” (sure it is), you have to
click on the blue “hot-link” or “hyper-link” (I refer to this
as the “blue words with a line under them”), which will
automatically, effortlessly, and instantly direct you to the
registration site. Sometimes.
As likely as not, you will be directed
to a website offering “Hot Ukrainian Women” or one touting “One
weird old trick to STOP aging”.
This, in turn, sets off a flurry of
meaningless e-mails from a horde of self-important people, all
advising of the issue. While everyone is in agreement that the sky is
indeed falling, and Western civilization as we know it will certainly
cease to exist, no one has a solution.
Finally, an e-mail to “ all HQ” is
sent from a corner office occupant. This e-mail states “an
unfortunate programmer error had occurred” and that “all has been
corrected”.
However, having been sent to everyone
in the building, a mini-blizzard of e-mails from people who were not
originally intended to take part in the webinar now follows.
Which, in turn, triggers an “all HQ”
e-mail (this time from an Administrative Assistant) stating ONLY the
parties who received the initial e-vite are to attend the webinar.
The mini-blizzard of e-mails is now
reduced to a mere light flurry, and tapers off after an hour or so.
All of the above requires a new e-vite
being sent/responded to. This in turn generates another e-mail,
thanking you for registering, with a new link to use the day of the
webinar.
By this time, you have spent
approximately 1.87 hours of your day on this event, having to read
and reply to the various messages.
Finally, the Big Day arrives. Your
Outlook Calendar reminds you 2 hours in advance of the webinar that
you have a webinar. A little screen pops-up, reminding you of what
you already know. Dutifully, you click snooze. The little box goes
away. For fifteen minutes. Then, it pops up again, telling you the
webinar will take place in 1 and ¾ hours. A little less fondly, you
click “snooze”, this time hoping the little man in charge of the
calendar gets the message. Fifteen minutes later, in the midst of
reviewing a complex excel spreadsheet... a little box pops up,
telling you the webinar will take place in 1 hour and 30 minutes. You
click snooze, with the knowledge you will be nagged to death by this
idiotic reminder until you click “dismiss”. However, you are
reluctant to do so, as you may be involved in something at the time
of the webinar, and miss the whole thing.
Then, the Magic Moment comes. You go to
your calendar, open the event saved, and with confidence click on the
hyper-link. And wait. And wait. And....wait.
You see the little e-mail balloons
floating up on your screen. Apparently, there is a “glitch”, not
to worry, IT will reconfigure the portal, and all will be fine.
Approximately 15 minutes later your
blank screen comes to life!
Oh happy day! There is the presenter's
outline, snappy graphics, and a plethora of emoticons.
You dial the toll free number to give
you access to the audio, and are greeted by a polyglot of babble as
people log in. The presenter requests several times that everyone put
their phone on “mute”. The noise subsides.... except....what only
two people know is.... SOMEONE has been designated the “don't mute
your phone” person.
It goes like this.
Late at night, a call is made from the
waterfront on a pre-paid cell phone. The call is received by another
pre-paid cell phone within a vehicle deep in a forested area. The
following ensues.
“Is this Gina?”
“Yes, who is this?”
“Mr. Big.”
“Mr. Big! Oh my gosh! Couldn't you be
more creative? HAA that is hilarious!”
“Come on! Get with it, Okay? The cow
bays at the moonlight”
“Oh alright... the dog goes to the
milking parlor.”
“Good. Do you know the purpose of
this call?”
“ I think... is it to say I won
Publisher's Clearing House?”
“Come on, will you?? No, you are the
designated person.”
“Are you kidding me? I am the one
this time? I don't want that!”
“Too bad... it is a burden we must
all share.”
“But why me?? Let one of the new
people be the one to not mute their phone!”
“Gina, this is important! We need
someone skilled, who is able to remain off the radar, and stay
quiet.”
“Sigh... if I have to. Can I just
leave my phone at the gas station again?”
“That was good, but a lot of people
could still hear. I was thinking along the lines of a saw-mill or a
rock quarry during blasting.”
“Okay, I will do what I can do.”
“Great... I knew I could count on
you.”
And.. the mystery as to why there is
always that one person who creates all the background noise is
revealed.
Unlike the good old days when people
would attend a live seminar or group meeting; there is nothing to
look around at during a webinar. Back in the day, you could look at
other attendees, make mental notes about their hairstyle, or
out-dated suit. You could gaze out a window, watching butterflies
racing in the distance. If nothing else, you could wonder how long it
would take the speaker to realize their pants were unzipped, and how
they would casually close the matter.
Not so with a webinar.
You have stared at the confines of your
office or cubical for at least 40 hours a week. You are more familiar
with it than you are your own kids. Tough to daydream here. “Ah
Ha!” you think, “I will play games on my computer!” With a
smug smile you click on the start menu, go to games, and then come to
the awful realization that your computer is locked, and you cannot
deviate from the webinar screen!
Oh what to do??
Your cell phone buzzes. A text message from
a co-worker, also bored beyond words, wondering how you are faring on
the call. You reply briefly. Another text pops up. Before long, you
are exchanging jokes and witticisms about the call and wondering who
in the world is in a saw mill.
Finally, you hear those most welcome
words “So, in conclusion...”. You breathe a sigh of relief. You
see on the time-meter on your phone that 77 minutes have passed, and
you don't recall A THING that was said.
You hang up. You see the e-mail
balloons popping up... people wondering what the call was about, and
“Who the heck was stuck in the saw mill?!?”
Thus endeth a 21st Century
webinar.
.
.”
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